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FAQ

An Interview With Judy Brinkman…

I am the proud owner of a company called Life’s 2 Short LLC whose reason for being is to support and guide business owners, just like you, who want meaningful, profitable businesses with less stress and more success.

Who are your clients?

My clients are creative, passionate business owners like you who are just starting out or are in their first few years of business. They are working really hard and have seen some success, but may not be seeing the results they really need and want. They are getting impatient and want results! They are sometimes feeling alone, overworked and overwhelmed, and want support and a plan to help them increase their profits and find more balance in their lives.

How are you different from other business coaches?

I know there are many great business coaches out there, so how do you choose? Well, what I bring to the table is my experience and my passion for helping other people. Nothing makes me happier than watching clients grow their businesses and improve their lives. I will give you my focused time and attention to help make that happen. Together we’ll develop an individualized plan to help your business grow. Being a woman business owner myself who has had first-hand experience with the roller coaster ride of starting a business, I can empathize with you as you try to live your dreams and juggle all the other responsibilities in your life. I know you need support and a sense of humor all of the time and a kick in the butt once in a while too to get where you need to go. I’ll also help you recognize and overcome those “stuck spots” so you can keep moving forward. My experience and my ongoing education and training as a coach have given me access to current information and best practices for entrepreneurs. My 20+ year teaching background and dedication to learning help me present current business strategies and marketing concepts in an understandable way and relaxed atmosphere.  My counseling background helps me support and guide you as you tackle those obstacles, self-doubts, and negative mindsets that we all inevitably face as business owners. We’re in it together when I’m your coach!

What kind of personality do you work best with?

I love to work with business owners who are open to new ideas, have a sense of humor and yet are determined and dedicated to making their dreams a reality. They are tired of playing small and are really ready to dig in and do what it takes to grow and expand themselves and their businesses.

What kind of personality or client do you NOT work well with?

I’ve been told that I work well with almost everyone, but I think the whole process of taking your business and yourself to the next level, works best if you are someone who has recently moved into the area and is looking to get re-established in their businesses who are ready and committed to getting rid of their “buts”, embracing the possibilities, and working really hard to make things happen.

What can I expect if I work with you?

If you work with me, you can expect that I will get to know you before we get started and find out where you are now and where you’d like to go. Together we’ll discover those areas where you have strengths and build on them. We will also take a look at those areas that might be holding you back and work on turning those obstacles into opportunities. I will give you the tools, techniques, systems and mindset you need to succeed and we will develop and implement a plan to make it all happen.

Why do I need you? Can’t I do this on my own?

Of course you can! You are an amazing businessperson with tons of ideas and the skills and creativity to make them happen. But you are also a very busy individual who is trying to juggle lots of plates and sometimes, like most of us, you may have a few blind spots. That’s where I come in. I can help you lighten your load and see those areas you may need to tweak and catch those little things that might make a big difference. I can also help you speed up the process and I will hold you accountable so you can make more money sooner and create a successful business that gives you more time to enjoy your life

How much time is involved before I see results?

That depends on you. My intention is to give you the strategies, mindset, and support you need to take your business to the next level. If you are willing to fully commit your focus and efforts to your business throughout our time together, you will see changes rather quickly in your business. Remember success is a process.

I’ve never invested in myself like this before. How can I justify this expense?

I really hear you on this one. When I invested in my first coach I was nervous too. After all, business startups don’t have a lot of spare cash, right? I soon realized however, once I committed to it, it was the best decision I could have made. My coach helped me get clear about where I was headed and gave me the strategies and confidence I needed to move forward. If you’ve been in business for a while, a coach can help you see what might be holding you back and guide you to the next level.

When you hire a coach you are making a commitment to yourself that you are “all in” and that it is finally time to “get ‘er done.” If you seem to be spinning your wheels instead of moving forward, or are moving forward but killing yourself doing it, ask yourself what the cost will be if you don’t get the support and help you need to move your business to the next level. Where will you be 3 or 6 months from now if you don’t do this?   Remember the old saying , “If you do what you’ve always done, you’ll get what you’ve always got?” It is scary for sure, but make your decision with the end in mind: a more successful business and a less stressed, happier you.

I don’t think you ever outgrow your need for a coach. It’s another pair of caring eyes focused only on you and your business to help it grow stronger and faster than it would otherwise. The amazing, and sometimes unexpected, outcome of working with a coach is how much you change and grow in the process of building your business and how it begins to affect all areas of your life.  And that is priceless.